Prior to the business plan, market research can initiate your strategy project by identifying opportunities and reducing risks.

You want to explore the needs of your existing customers as part of renewing your product or product program. Or the potentiality of a new market in the context of a market entry: emerging markets, international expansion, new product line, etc.

Definition of the question(s): market analysis, identification of the target groups and their expectations, obstacles and needs, analysis of direct and indirect competition, changes in the environment …

Definition of the analysis content

Definition of survey methods (qualitative and/or quantitative) and sources taking into account their profitability

Implementation and processing

Result Analysis, Summary & Recommendation

Our recommendations enable in-depth strategic decisions, combined with direct action and timelines.

Step by step. Just focus.